Samsung Electronics Spends about 2.8 Tril. Won for Advertising in 2012
Samsung Electronics Spends about 2.8 Tril. Won for Advertising in 2012
  • Korea IT Times (
  • 승인 2014.01.28 21:50
  • 댓글 0
이 기사를 공유합니다

SEOUL, KOREA - Samsung Electronics’ annual advertising expenditure last year was estimated at around 2.8 trillion won, accounting for more than 14 percent in total advertising spending of domestic companies.

According to’s survey on the audit reports of the domestic companies which reported corporate taxes for 2011-2012, Samsung Electronics spent 2.77 trillion won for ads in 2012.

This figure accounts for 14.41 percent in the total advertising spending (19.23 trillion won) of the 482,574 companies which submitted corporate tax reports in 2012.

Samsung Electronics’ annual advertising spending rose by 96.7 percent, or 1.36 trillion won, in 2012 compared to 1.40 trillion won a year ago, with its share in total advertising spending marking about a two-fold jump from 7.6 percent in 2011.


Forthe January-September period of last year, however, Samsung Electronics’ adspending fell sharply to 690 billion won.Following Samsung Electronics was LGElectronics which spent 594.1 billion won for advertising in 2012, up 11.9billion won from 582.2 billion won a year ago.

삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • #1206, 36-4 Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea(Postal Code 07331)
  • 서울특별시 영등포구 여의도동 36-4 (국제금융로8길 34) / 오륜빌딩 1206호
  • URL: / Editorial Div. 02-578-0434 / 010-2442-9446. Email:
  • Publisher: Monica Younsoo Chung. CEO: Lee Kap-soo. Editor: Jung Yeon-jin. Juvenile Protection Manager: Yeon Choul-woong.
  • IT Times Canada: Willow St. Vancouver BC, Canada / 070-7008-0005.
  • Copyright(C) Korea IT Times, Allrights reserved.