SEOUL, KOREA - On February 19, Dongbu Daewoo Electronics revealed a brand-new home air-conditioner which focused on core functions and is available at a lower price than models offered by any other brands.
The cutting-edge air-conditioner is available at an extremely inexpensive price that is about a half of those offered by rival companies.With this low-price strategy, Dongbu Daewoo Electronics aims to gain a larger share in the Korean air-conditioner market.
The new model is designed to focus on air conditioner’s core features such as cooling and dehumidification.The wall-mounted air-conditioner is available in three models with their retail price ranging from 500,000 won to 700,000 won.
The home multi-type air-conditioner comes in two models with their price ranging between 1.6 million won and 2 million won.
Considering that the prices of the latest multi-type air-conditioners produced by Samsung Electronics and LG Electronics stand at between 2.5 million won and 5 million won, Dongbu Daewoo’s latest models have superior price competitiveness.
