In next-generation LCD line investment, Samsung Electronics is set to go straight to 10G, skipping 9G.
On the first day of the FPD International conference held in Yokohama, Japan on October 24, Samsung LCD Business President, Lee Sangwan, said: "Samsung Electronics is considering going directly to 10G." Samsung Electronics have decided to make the move as part of a strategy to maintain global LCD leadership.
Business circles forecast that when 10G, which is 70% more efficient than 8G, is operated, popularization will be enlarged even more.
Samsung Electronics' decision is a reaction to Japan's Sharp, which has planned to make itself the the Head House of LCD by establishing a 10G investment plan in advance. The background behind Samsung's decision to go straight to 10G contains its intention for LCD to supersede the large market that 60 inch PDPs have preoccupied. Accordingly, after 2010, when Sharp and Samsung Electronics' 10G operation is forecast to begin in earnest, a bout between LCD and PDP is forecast to be inevitable in the super-sized market too, following the 40 inch and 50 inch. Consequently, it has become inevitable that latecomers also convert to 10G.
Samsung is the world's largest provider of thin-film-transistor liquid crystal displays (TFT-LCD), and unveiled a diverse array of leading-edge LCD panels for monitors, TVs and digital information displays at FPD International 2007, in Yokohama, Japan, October 24-26. At what is one of the world's largest trade shows dedicated to flat panel displays, Samsung introduced a 40-inch (101.6cm) diagonal Full HD LCD TV panel only 10 millimeters thick. This new display is expected to usher in the next wave of large-screen TVs. It has the same profile as 10-20 inch LCDs designed for desktop monitors. Its bezel has been reduced from a conventional 30mm to 14.6mm. The panel, using an LED backlight, reproduces 92 percent of the NTSC standard for color saturation, and features low power consumption of 90 watts or less.
For notebook PCs, Samsung unveiled premium LCD panels with a 16:9 aspect ratio. Available in 16-inch (40.6cm) and 18.4-inch (46.7cm) screen sizes, these new panels allow notebook users to optimally view high definition movies, digital TV and nextgeneration gaming, all of which were designed for a 16:9 aspect ratio. In addition, Samsung showcased its new 15.4" (39.1cm) LCD with an active, white-LED backlight.
At FPD International, Samsung also exhibited its new 22-inch desktop monitor LCD with a next-generation DisplayPort interface approved by the Video Electronics Standards Association, that enhances the use of high-quality graphics (8 bits or higher). In the digital information display (DID) area, Samsung spotlighted a 46-inch model with a brightness level of 1,500nits, triple that delivered by LCD panels designed for TV viewing. The featured 46-inch model has a bezel no more than 10 millimeters thick, to facilitate the formation of video walls comprised of multiple panels, side by side.
In the mobile display section of its FPD exhibit, Samsung featured a seven-inch display with an embedded touch-screen on its upper glass layer. It also showed a 2.1 inch LCD with sensor-based automatic brightness control that adjusts the brightness of the backlight to match ambient lighting, while lowering power consumption by around 25 percent. In addition, Samsung spotlighted next-generation concepts such as a 14.3-inch plastic display, 8.1-inch e-paper, and a 14.1-inch active-matrix OLED.