SELANGOR, MALAYSIA - In conjunction with its 40th anniversary, Sunway Group, Malaysia's leading property developer, realty group and the largest shopping mall operator in Malaysia, launched a new point-based loyalty programme powered byFusionex , an international software provider specialising in Analytics and Big Data.
The launch of the Sunway Loyalty Programme (Sunway Pals) was held at the Blue Concourse of Sunway Pyramid Shopping Mall on Friday, February 28th, and was officiated by YBhg. Tan Sri Dato' Seri Dr. Jeffrey Cheah, AO, Founder & Chairman of Sunway Group.
The Sunway Group has become one of Malaysia's biggest success stories, with more than 10 business units and 40 locations worldwide, and is parent to various successful business units including:
- , one of the anchors of Sunway Group with an extensive portfolio of award-winning properties on Malaysian soil as well as abroad. Its success spurs market expansion to other countries such as China, India, Cambodia, Vietnam and Singapore. Sunway Property also recently acquired 691 acres of land in Medini Iskandar, Johor,Sunway Property
- Sunway Medical Centre, Sunway Group's healthcare provider. Sunway Medical Centre was established in November 1999 and boasts of the first private hospital to perform Deep Brain Stimulation for the management of Parkinson's disease. Another noteworthy achievement would be the healthcare provider's implementation of The Cochlear Implant Programme to treat profound hearing loss,
- Sunway Lagoon Theme Park, the internationally famed award-winning theme park that currently houses the world's largest water ride, The Vuvuzela,
- Sunway Pyramid Shopping Mall, Malaysia's first ever themed shopping and entertainment hub,
- Sunway Resort Hotel & Spa, which forms part of Sunway Group's Hospitality range boasting of five star hotels with world class convention, meetings and exhibition facilities, luxurious villas, serviced apartments, four and three star range of hotels to technical services, franchise management as well as hotel marketing affiliation services,
- Sunway Education Group which consists of amongst others; Sunway University, Sunway College, Monash University Sunway Campus and Le Cordon Bleu, Malaysia.
To commemorate Sunway's 40th anniversary and the launch of Sunway Pals, and in line with the pioneering theme of the Sunway Pals Programme and the system powering it, a number of the Sunway Group's earliest and forefront customers were invited to attend the event. These include the first buyers of properties launched by Sunway Property, the family members of the first infant that was delivered at the Sunway Medical Centre, the first Sunway Lagoon customer who signed up for the theme park's membership card, the first few tenants of Sunway Pyramid, the first guests of Sunway Resort Hotel & Spa, as well as two generations of individuals within the same family who studied at Sunway Education institutions.
As a mark of gratitude and appreciation, these selected individuals were presented with a preloaded Sunway Pals loyalty card and those interested were also guided on the steps to download the app which allows users to 'go card-less' where the Sunway Pals Programme is concerned.
Under the Sunway loyalty programme -- called Sunway Pals -- members will earn one point for every dollar spent in participating merchants' stores with additional points available on special offers. Every 100 points accumulated will translate into a dollar which is then redeemable at participating merchants' stores.
The software system powering Sunway Pals Loyalty Programme is a unique innovation among retail loyalty programmes and is designed to suit any merchant and any member. In addition to the many features available, the system not only allows for the conventional card system and EDC terminal support, but also comes with card-less capabilities -- a move that is expected to resonate well with consumers. Members can opt to use a Sunway Pals App downloaded on their smartphone for points awarding and redemption.
"The Sunway Pals programme is the Sunway Group's flagship loyalty programme, it offers free membership, both a card as well as card-less option, with fuss-free earning of Sunway loyalty points, the equivalent of cash rebates," said Evan Cheah, Executive Director - President's Office & Information Technology and one of the main drivers behind Sunway Pals programme. " Fusionex is our exclusive loyalty program provider and has deployed for us its own cutting-edge proprietary technology with Big Data capabilities. I am happy to have Fusionex and their world-class leadership team as a key partner in our Sunway Pals program, and we are committed to delivering a continuously evolving loyalty programme; one that gives strong value to our customers and society, and is vastly different from any other programme in Malaysia. "
"Sunway is undoubtedly a highly reputable group and its diversified business units has an excellent track record of contributing to the society and touching lives within communities," said Ivan Teh, Fusionex Managing Director. "They continuously look at innovation and methods to better serve their customers and ecosystem. The Sunway Pals Programme powered by Fusionex brings about a manifestation, a unique breakthrough in the field of customer loyalty and Big Data. We are very privileged and would like to thank the Sunway Group for its confidence in selecting Fusionex's technology for its Loyalty Programme, which confidence was instrumental in making this initiative a reality."
The Sunway Pals App has been launched in Sunway Pyramid Shopping Mall as well as Sunway Lagoon Theme Park, and is expected to be implemented nationwide across Sunway's diversified business units over the course of the next few months. Sunway is confident that the Sunway Pals Programme will be a revolutionary move which will drive consumer convenience and satisfaction to a whole new level in its bid to improve the community experience wherever Sunway is involved.
