Metaio and Toywheel Launch Global “AR Toys Competition”
Metaio and Toywheel Launch Global “AR Toys Competition”
  • By Cho Won-chan (wonchan@koreaittimes.com)
  • 승인 2014.05.08 23:37
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BERLIN, GERMANY - Metaio, the worldwide leader in augmented reality (AR) software and solutions, and Berlin development studio Toywheel today announced the launch of the first global augmented reality development competition for toys and children’s games. The six-week competition will focus on the future of children’s entertainment, both in the toys themselves and how children will interact with digital media. Participation is open to both developers and non-developers, designers and even children , teenagers and parents with interesting ideas on the use of AR technology in the space.

The “AR Toys Competition” is open to anyone who wishes to participate, especially those interested in augmented reality and the use of emerging technology. Metaio and Toywheel welcome all ideas, from simple concepts to actual working demonstrations, along with detailed proposals for how the would be applied in real life situations. Ultimately, a panel of AR experts will judge the awards in all categories in order to award the winners.

Augmented Reality attaches digital content through the live camera feed of a smartphone or tablet PC device, enabling the virtual world to fuse with the real world of a child. Metaio has amazing AR technology that allows developers like Toywheel to create immersive and entertaining experiences focusing on engaging and educating young people. The competition will ask specifically for ideas and concepts pertaining to children ages 6-12.

“We are very happy to collaborate with Metaio to host this innovative competition,” said Evgeni Kouris, CEO of Toywheel. “We’ve noticed that with AR apps like our “Toy Car RC” children easily perceive the connection between digital and physical in their natural spirit of curiosity and discovery.”

The aim of the organizers is to show the many uses of augmented reality technologies in the learning and entertainment of children, and encourage developers and applicants to bring real-world elements like weather, surroundings, locations and more into their games and experiences. “Metaio and Toywheel are prioritizing experiences for young people,” said Matthias Greiner, Senior Product Marketing Manager at Metaio. “We’re looking for experiences that bring fun and creativity to digital media and the Augmented Reality industry.”

The competition is split into two categories: The “AR Toymaker Award” will be presented to the idea or project that best emphasizes and encourages interaction with children in the future. This award comes 25,000€ in prizes with an invitation to InsideAR, the world’s leading augmented reality conference, October 29-30 in Munich, Germany.


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