On March 27, NEWTREE(www.inewtree.com), Korean company for health functional food announced that it concluded an agreement for $3 million export deal with Cellreon, U.S. company beautycare.
This deal was done in 2015 NPEW (2015 Natural Products Expo West), the world’s largest health functional food exhibition held in Anaheim, California where NEWTREE participated. 2015 NPEW ended in great success where more than 20,000 companies took part, and the products of NEWTREE gained much interest from the participating companies.
NEWTREE is specialized for developing and manufacturing materials for health functional food, and the main products which are launched in the U.S. market are Padora Diet, weight loss product and Evercollagen UV care, cosmetics for intake. They are launched at the same time of export deal.
Padora Diet contains pandu Latin, natural ingredients good for both reduction of body fat and skin health, which was the first result of ten-year research in Korea. It sells well in Youthlab, the online shopping mall while getting much popularity in home shopping where Byun Jeong-soo, Korean top model recommend the product with title of Byun Jeong-soo’s Pandora Diet.
Moreover, Evercollagen UV care mainly consists of low molecular collagen peptides, which help boost skin moisture and wrinkles around your eyes. It has an individual license for the first time from the Ministry of Food and Drug Safety.
“By taking this opportunity, we will export our products to the U.S. market as well as Asia, Europe, Central and South America,” said Kim Do-en, NEWTREE’s CEO, “We will continue to make the best efforts to develop the globally recognized new materials for food.”
By Kim Min-ji