SPC Group(www.spc.co.kr) announced that it opened its 5th ParisBaguette(www.paris.co.k) store on the 96th Broadway Avenue of Upper West Side, known for Manhatten’s luxury residential neighborhood.
The store is a bakery with an area of 353.1㎡, which sells bread and coffee as well and located in the commercial complex including luxury residential buildings and offices.
This area, also known as Upper West Side, has a large floating population since it is close to Hudson River and Central Park. There are many banks like City Bank, Chase Bank, Bank of America and HSBC as well as various global franchises like Starbucks, McDonald, Dunkin’ Donuts and so on.
“The Paris Baguette store on 96th Broadway Avenue is decorated considering that it is located in Manhatten’s luxury residential neighborhood,” said an official of PARIS BAGUETTE, U.S, “As there come many Paris Baguette stores in a row, Paris Baguette is becoming more popular in the region.”
Meanwhile, Paris Baguette pushed ahead with its outpost strategy in major commercial areas in Manhattan, NY since 2013, expanding its coverage to Times Square, Midtown and Upper West Side. Paris Baguette has a plan to start its franchise business in the U.S. based on the successful operation in Manhattan, the arena of global brands.
By Kim Min-ji