Global PC company Acer (www.acer.com) is one of the strongest companies currently. It is first in the netbook market and second in the laptop market.
Acer showed confidence about capturing the Korean market by announcing new products at a press conference in Seoul Plaza Hotel on August 20th. It introduced five new Time-Line series products - the Aspire 3810T and 1810T laptops, the Aspire One D250 and 751h netbooks, and the top-selling Aspire Revo R 3610.
The first opening product Aspire Timeline 3810T is an ultra slim laptop pc which is 1.6kg, 0.92 inches thick, and has a 16:9, 13.3 inch wide Cine Crystal LED backlight TFT LCD with a resolution of 1366x768. This is the very first time in the PC market that a regular laptop that can be used for over 8 hours on one battery charge. A unique advantage of the laptop is that it gives off only a little heat, even if it is used for a long time. Acer assures this with a patented Comfy Touch Technology (CTT) system. Also included is the ATI Mobility Radeon HD 4330 graphics card, which is based on the Intel Ultra Low Voltage (ULV) processor.
The Aspire timeline 1810T is an ultra lightweight laptop with an 11.6 inch Cine Crystal LED backlight TFT LCD and an 1366x768 resolution. You can use the battery for over 8 hours and it is also based on the Intel ULV processor. It has developed competitive power by offering the laptop in three colors - Diamond Black, Ruby Red, and Sapphire Blue.
The next netbook, the Aspire One D250, is based on the Intel Atom processor, weighs 1.11kg and is 1 inch thick. It is proud of being the best mobile netbook because it is possible to use the standard 6-cell battery for a maximum of 7.5 hours.
The Aspire One 751h is also based on the Intel Atom processor. It has a crystal bright wide 11.6 inch wide monitor with a 1366x768 resolution. The keyboard of this netbook is wider than others, which solves the problem of an inconvenient typing experience with other netbooks.
Both products have the 4 high-gloss color options of Seashell White, Diamond Black, Ruby Red, and Sapphire Blue.
New products were shown to domestic market and will be sold to GS Home Shopping from September 1 through Dugo Tech, Acer's official distributer in Korea. All of the products are supported by a 1 year global warranty.
At the new product launch, Bob Sen, the Northeast Chief Executive, said, “We will get the head of the Korean market from aggressive marketing as soon as possible. And we are going to accomplish the first goal as a good brand to customers through satisfying customers. Further, we’ll make the number one position among domestic PC manufacturing companies by following up long-term business. We especially realized the importance of service so we have more confidence now.”
The general sales manager of Korea Lee Hee-won said, “Acer’s superiority of product is already being proved to all customers as we can see our first and second ranking of market share all over the world. We also hope that Acer contributes to the revitalization of the currently depressed Korean PC market. And we are sure to succeed in the Korean market.”
