Samsung’s Galaxy S6 sees sluggish sales in Japan
Samsung’s Galaxy S6 sees sluggish sales in Japan
  • Chun Go-eun
  • 승인 2015.05.13 02:31
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Samsung Electronics is still struggling to sell its latest flagship smartphone Galaxy S6 in the Japanese market, according to the latest data unveiled by the Japanese research firm. Analysts have raised concerns that Samsung’s massive efforts to break into the market would end up in failure again.

Data recently released by the Japanese market research firm BCN showed that South Korea’s tech giant Samsung’s new smartphone Galaxy S6 Edge was placed 26th in the smartphone sales list during April 27 to May 3.

A week earlier when the firm first launched its smartphone, it appeared to be off to a good start, being placed 10th. However, within a week, it again came down to 26th. Galaxy S6 was also placed 30th.

The sluggish sales of Galaxy S6 stem from Japan’s unique culture of being unfriendly to Asian companies, according to market watchers. When Samsung launched its Galaxy S6 in the market last month, the firm raised the stakes by removing Samsung logo though it turned out to be meaningless.

Japanese online media outlet recently published an article on the sluggish sales of Galaxy S6 in the local market.

“Removing its logo and pouring money on advertising, Samsung has sought to counterattack in the Japanese market where Apple has long dominated. However, its start dash seems to fail again,” the media said.

This is not good news for Samsung Electronics, which has ramped up its efforts to raise its shares in the market by newly hiring Hiroyuki, who worked for NEC and Cisco Systems, as an its chief operating offer in the Japanese branch.

Currently, Samsung Electronics has around 5.6 percent market share in the Japan’s smartphone market while Apple has over 40 percent market share. The Korean tech giant aims to raise the figure to double-digit.

Some analysts said that the rocky relationship between the countries for the history issue is also becoming an obstacle for the firm to jump into the market.

“Japan is a difficult market to penetrate by Asian firms. Competition of smartphones is fierce and customer loyalty is high for the local brands such as Sony and Panasonic,” an analyst said.

“Japan tends to identify the Western countries with itself, and looks down on Asian countries. It has deep-rooted chauvinism,” local media outlet reported citing a Japanese professor of Hankuk University of Foreign Studies.

Galaxy S6 and Galaxy S6 Edge are now being sold in the market via Japanese telecom operators NTT DOCOMO and KDDI.

By Chun Go-eun (

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