Kia Motors is set to launch its sales in Mexico from next month.
On June 9, Kia Motors held a launching ceremony for its Mexican unit at a hotel in Mexico City, where about 250 local dignitaries attended, including Chun Bee-ho, the Korean ambassador to Mexico, and officials from the Mexican government.
Kia Motors plans to open as many as 21 dealerships in 10 Mexican cities, including Mexico City, Monterrey, and Guadalajara on July 1. Kia will display and sell a variety of sedans and SUVs, including Forte, Sportage, and Sorento. The sales of new Optima will begin there from November.
The car maker plans to continue to expand its sales network in the country, increasing the number of its sales representatives up to 65 by 2017.
Kia Motors broke the ground for the construction of its own plant in Monterrey, the third largest city of Mexico, in October 2014. With an annual production capacity of 300,000 units, the plant is scheduled to be completed within the first half of this year and begin full-scale production from the first half of next year.