Samsung invested billions of won in a U.S. tech start-up Vinli which is specialized in smart car-related devices, software, and applications. The investment amount is relatively small but this is a meaningful move since this was Samsung’s first investment in the smart car platform area.
Samsung’s rivals Google and Apple have already unveiled their own smart car platforms. Vinli announced on June 8 (local time) that it attracted a $6.5-million investment from Samsung, Cox Automotive, Continental, and Wesley Group.
Although the investment amount is not big, the names of investors are impressive enough to attract much attention. Samsung is the world’s largest IT device manufacturer, while Cox Automotive owns America’s largest car trading site Auto Trader. Continental is the world’s largest auto parts maker.
Vinli is a start-up specializing in turning regular vehicles into smart cars. If Vinli’s $99 device is plugged into the cars, they are connected with the Internet.
