Following the ever-rising delivery service competition among social commerce companies, home shopping companies are also joining in the speedy delivery service competition.
CJ O Shopping announced on June 14 that it will launch the industry's first one-day delivery service "Cinderella Delivery Service" on June 15. This service covers the entire region of the country.
CJ O Shopping plans to expand the coverage of its one-day delivery service from existing Seoul and metropolitan areas toward Busan, Gwangju, Daegu, Daejeon, and Ulsan from June 15, Cheonan and Jeonju from the end of this month, and Cheongju and Changwon from July.
After introducing the rocket delivery service in the latter half of last year, Coupang, one of Korea's leading social commerce sites, recently launched weekend and holiday delivery services. Another social commerce site TicketMonster introduced a system of paying compensation if the delivery is delayed.