Samsung Electronics joined hands with a string of major U.S. terrestrial TV companies to explore the next-generation broadcasting market.
Samsung announced on June 18 that it signed a memorandum with Pearl Group and Sinclair Broadcast Group of the United States to introduce the next-generation broadcasting standard ATSC 3.0 technology.
A Samsung Electronics official said, “Through cooperation with major American broadcasting companies, we will strive to establish a UHD broadcasting environment as soon as possible. In addition, we will also make efforts to enable consumers to enjoy a variety of two-way broadcasting services.”
Pearl Group owns about 200 broadcasting signal transmission towers which cover more than two thirds of U.S. households, while Sinclair Group is a union of about 300 North American broadcasters.
Once the ATSC 3.0 standard is introduced, it would become possible to provide ultra-high quality image and Internet-converged services. In addition to UHD broadcasting, a variety of services, including two-way broadcasting will become available.