Samsung Electronics America, Inc., today announced the ST550 and ST500, innovative compact digital cameras which feature Dual LCD screens. With one LCD on the front of the camera, and a second one on the back of the camera, Samsung now gives consumers the ability to truly step out from behind the camera and put themselves in the picture.
Delivering an unrivalled user experience, the 1.5" LCD located on the front of the camera now allows consumers to take first-rate photos whether they are behind the camera or in front of it.
Samsung's new ST550 also features a 3.5" wide touch-screen back LCD. At 1,152K-pixels, the ST550's LCD delivers almost four times more resolution than traditional cameras and also comes complete with haptic vibration feedback for ease of use. A 12.2 mega-pixel CCD and 27mm wide-angle Schneider-KREUZNACH lens with 4.6x optical zoom gives a wider shooting range from a shorter distance producing clear, clean images with balanced resolution from the center of the image to the edges.
"These cameras are the very first of their kind," said Sang Jin Park, CEO of Samsung Digital Imaging Company. "The use of digital imaging technologies has evolved and we are offering functionality and capabilities that no other digital camera manufacturer has yet addressed. It has become more common for the photographer to switch roles and become the subject of his or her photo, especially given the rise in popularity of self-portraits or profile pictures for use with today's popular social networking sites. The Dual LCD on the ST550 and ST500 allows consumers to become part of the picture in a way that they simply were unable to do so before. These cameras will be must-haves for those individuals that use popular social networking Web sites and for families that want to get everyone, including the photographer, in the picture."
Showcasing further innovations, Samsung's Smart Gesture User Interface (UI) with built-in Gravity sensor means that a simple tap can instantly power-up the camera into ‘take' mode, and innovative Samsung technologies such as Smile Shot, Smart Face Recognition and Smart Auto give users the ability to take the perfect image with ease. Additionally, a simple tap or hand gesture is all it takes to access the cameras' full range of key features. The worry of photos being washed out, too dark, or out of focus is also now a thing of the past. Samsung's innovative Smart Face Recognition technology will adjust the focus and exposure on up to 20 faces and allows users to quickly search for images of people in their album instead of viewing every single photo.
Alongside professional-grade photos, the ST550 and ST500 record 720p HD video at 30 frames-per-second in H.264 format, providing twice as much recording capacity as MPEG4 format, and four times more than using MJPEG format, all in the palm of your hand. HDMI connectivity means that your HD videos can be enjoyed on any HDTV or HD Monitor.