Major Smartphone Makers to Focus toward Low-price Phones
Major Smartphone Makers to Focus toward Low-price Phones
  • By Oh Hae-young (info@koreaittimes.com)
  • 승인 2015.07.22 10:49
  • 댓글 0
이 기사를 공유합니다

As the premium smartphone market is reaching its saturation point, a series of global smartphone markers are shifting their eyes toward low-cost models.

Particularly in Korea where the Handset Retail Structure Improvement Act was introduced in October 2014 to fix the ceiling of the subsidies, major smartphone makers are shifting their focus toward strengthening their mid- and low-price lineups.

Samsung Electronics, for example, jumped into the global low-cost smartphone market in January by establishing three budget model lineups including the Galaxy A, E, and J. The Galaxy A series models, applied with metallic materials, command the highest prices among the three low-cost lineups.

Following the launching of the Galaxy A5 and A7 in the first half of this year, Samsung Electronics plans to release the Galaxy A8 on July 24. The Galaxy A8 has the thinnest thickness of 5.9 mm among Samsung smartphones.

In addition, Samsung will also market the J5 and Galaxy Folder, which already gained popularity in other countries, in the domestic market within this month.


댓글삭제
삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
댓글쓰기
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • ABOUT
  • CONTACT US
  • SIGN UP MEMBERSHIP
  • RSS
  • 2-D 678, National Assembly-daero, 36-gil, Yeongdeungpo-gu, Seoul, Korea (Postal code: 07257)
  • URL: www.koreaittimes.com | Editorial Div: 82-2-578- 0434 / 82-10-2442-9446 | North America Dept: 070-7008-0005 | Email: info@koreaittimes.com
  • Publisher and Editor in Chief: Monica Younsoo Chung | Chief Editorial Writer: Hyoung Joong Kim | Editor: Yeon Jin Jung
  • Juvenile Protection Manager: Choul Woong Yeon
  • Masthead: Korea IT Times. Copyright(C) Korea IT Times, All rights reserved.
ND소프트