India is emerging as a new arena of competition between Samsung Electronics and Apple.
Samsung is set to reveal its second Tizen operating system-mounted phone Samsung Z3 in India, while Apple also plans to release low-cost smartphones targeting the Indian market.
The world’s No. 1 and No. 2 smartphone makers are fighting fiercely in the Indian smartphone market which has a great potential for growth. With a population of 1.2 billion, India has the smartphone uptake rate of about 30 percent.
Samsung kept its top spot in India’s smartphone and mobile phone markets in the second quarter of this year thanks to the popularity of its low-cost phone Samsung Z1 and premium phone Galaxy S6 series.
Samsung plans to maintain its leadership in India by promoting customer-friendly marketing strategy. Samsung is scheduled to hold the Tizen Developer Day event in Bangalore on July 30-31 and will make announcement of its second Tizen phone Samsung Z3.
