AmorePacific’s70th Anniversary: ‘Great Journey, Great Company’
AmorePacific’s70th Anniversary: ‘Great Journey, Great Company’
  • By Kim Min-ji (
  • 승인 2015.09.08 10:29
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AmorePacific chairman Seo Kyung-bae

On September 5, a celebration ceremony was held at the AmorePacific Beauty Campus in Osan, Gyeonggi Province, to mark the 70th anniversary of AmorePacific, S. Korea's largest cosmetics company.

AmorePacific said it held a 70th anniversary ceremony under the theme ‘Great Journey, Great Company’ in order to look back on its 70-year journey to beauty and appreciate the passion of its hard-working employees over the past 70 years.

Attendees watched a video showing how far AmorePacific has come since Seo Sung-hwan, the founder of Amore Pacific, set up the company seven decades ago. Other celebratory events, including “My Way,” (a performance intended as an hommage to AmorePacific), heated up the festive mood of the 70th anniversary ceremony.
“Let me first express my heartfelt gratitude to each and every AmorePacfic employee, who has been working passionately to continuously bring innovation to this company. Let’s band together once again to realize our vision for this ever-expanding company’s great future,” said AmorePacific chairman Seo Kyung-bae.

The 70th anniversary ceremony also celebrated the completion of a biography of the founder of Amore Pacific and the opening of an AmorePacfic archive, where everything about Amore Pacific’s history of making cosmetics and skincare products can be found.

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