Orion's Choco Pie Sells 500 Million in Russia
Orion's Choco Pie Sells 500 Million in Russia
  • By Jung Yeon-jin (info@koreaittimes.com)
  • 승인 2015.12.18 09:10
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Orion's hot-selling product Choco pie sold over 500 million pieces this year in Russia, according to the company on Thursday. 
 
The company's official said, "With Choco pie selling more than 500 million pieces in Russia this year, the accumulative sales hit 2.5 billion ruble," adding, "It can be interpreted that each person of Russia's 140 million people ate around four piece this year."
 
Selling more than 500 million pieces during a year is the second, following in the footsteps of China, according to the company.
 
During the last five years, the sales of Orion's Choco pie in the nation has grown by 25 percent per year. Since the products are sold out right after production, the middlemen often even consider the snack as cash, the company said.
 
The Russian arm of Orion is currently reviewing the expansion of assembly line in Russia. Industry watchers said the reason behind the popularity of the pie in the nation is that it caters to Russians who enjoy sweets and tea.
 
In 2011, the local media outlets released a photo of former president Dmitry Medvedev enjoying the pie with tea.

 


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