One of the ultra-expensive, massively watched advertising slots during the 2016 Super Bowl, slated for February next year, will be occupied by LG’s first ever Super Bowl commercial, which will be focused on LG’s flat-screen OLED TV technology.
As the Super Bowl marks its 50th anniversary next year, football fans around the world are excited about the event more than ever before. The 49th Super Bowl, held this year, was watched nearly 120 million in the US alone, thus becoming the most-watched television program in U.S. history.
The Super Bowl’s commercial breaks have attracted more viewers than the halftime show, so Super Bowl fans are very much interested in not only the game but also what will air during the commercial breaks.
Airing a commercial during the Super Bowl is one of the most expensive advertising choices but most of the ultra-expensive advertising slots are sold out a year before the Super Bowl as global companies are jostling to snatch up Super Bowl ad slots.
The commercial will be produced by Ridley Scott’s RSA Films, and directed by Scott’s son Jake.
“When I first saw LG’s OLED TV, I was mesmerized by its staggering picture quality,” Ridley Scott enthused. He described LG’s OLED TV as the only TV that can mirror a director’s intention just as it is. While Ridley Scott is best known for classic films like Alien, Gladiator and recent hit The Martian, he also directed the 1984 commercial for Macintosh that’s widely recognized as the best Super Bowl ad of all time.
And son Jake said: “With 1984, audiences were introduced to a technological advancement that promised to change everything, and I see a similar kind of disruption with LG OLED TV.”
