Kooksoondang’s traditional wine “Baekseju” will make its debut at the World Economic Forum (WEF) Annual Meeting 2016, scheduled to take place in Switzerland on Jan. 21.
South Korean alcoholic beverage maker Kooksoondang has said that “Baekseju” and “Kangjang Baekseju” will be served to the attendees of the World Economic Forum, also called simply "Davos," during an event called “2016 Korea Night.”
The 2016 Korea Night will be held at Morosani Schweizerhof Hotel and nearly 500 political and financial leaders from around the world are expected to attend the event. The dinner will be prepared by famous Korean chef Edward Kwon. 2016 Korea Night attendees will be served with Korean fusion dishes, including Bibimbab and Gujeolpan (a platter of nine delicacies), along with Baekseju.
Since its launch in 1992, Baekseju has enjoyed continued popularity, establishing itself as one of the nation’s go-to traditional alcoholic beverages.
Baekseju is an herbaceous yellow wine made from rice and 12 different roots and medicinal herbs, the most prominent being ginseng. The combination of ginseng’s tart taste and licorice’s sweet flavor and aroma delivers a deep and mixed taste. Still, it tastes soft enough not to cause any burning or stinging sensation when it reaches the throat. Baekseju can be best enjoyed along with meat dishes.
Kooksoondang’s ginseng-based makgeolli “Mimong” was served at 2010 Korea Night during the WEF Annual Meeting 2010 while the attendees of 2012 Korea Night made a toast with another makgeolli “Wookuksaeng”.