AEES Surprises, Delights Samkyung Ceramics
AEES Surprises, Delights Samkyung Ceramics
  • Matthew Weigand
  • 승인 2009.11.12 23:55
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The Samkyung Ceramics booth entertains interested visitors at AEES 2009

Shanghai - November 11 - "There are so many visitors, not like Korea.  We had to hide some of our cards," said Richard Jun, marketing director for Samkyung Ceramics, laughing.  "We gave away almost all of our pamphlets and cards before lunch!"  Mr. Jun was surprised to have so many people stop by so quickly.  "They all want many different kinds of temperature sensors, all have custom orders.  So they want to talk more," he said.  He mentioned that there was even a line of visitors waiting to get into his booth.

One might not think that Samkyung Ceramics makes the kind of products that people form lines to see.  They create ceramic thermistors.  They are the small electronic components that can detect temperature for any kind of electronic appliance.  Also, the company bucks the trend by still having its factory located in Korea.  "Many Korean factories moved to China, but not us.  So many people were surprised.  But we think that products made in Korea are higher quality than those in China," Mr. Jun explained.  He was using the angle of Korean quality to make deals with the buyers.

He also was happy to speak about the rest of the show.  "The Korean pavilion is clean and bright with many lights and people.  But other parts of the show are darker, more empty," he said.  He thought that the Korea Electronics Association did an excellent job in setting up the Korean pavilion, from the extra effort put into designing each of the booths, to the Korean performances, and the placement at the front of the show.  He thought it really helped his company and he was very happy with the way the first day was going.

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