“Samsung’s Ecosystem Is Soul of the Machine” Says Injong Rhee at SDC 2016 in San Francisco
“Samsung’s Ecosystem Is Soul of the Machine” Says Injong Rhee at SDC 2016 in San Francisco
  • By Yeon Choul-woong (bruceyeon@koreaittimes.com)
  • 승인 2016.04.29 14:37
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Injong Rhee, Head of R&D in Samsung’s Software and Services business, delivers keynote speeches at SDC 2016 (Image Source: Samsung)

Injong Rhee, Head of R&D in Samsung’s Software and Services business, delivered high-level keynote speeches with jokes at the Samsung Developer Conference (SDC) 2016 in San Francisco. During the speeches, he emphasized Samsung Mobile’s strategy to become a provider of meaningful software and services to make the company’s hardware more valuable to consumers.

“We are working on standalone wireless VR devices which will not be working with our mobile phone,” Rhee said. “Some of the features that Samsung is carrying forward for the next generation of VR headsets are hand and gesture tracking. However, it may take a few more years to see these kinds of features in devices from Samsung.”

In his speech, he also called for greater collaboration between developers and partners from various industries as the world becomes increasingly connected, and gave attendees a glimpse into the rich possibilities offered by the company’s ecosystem.

Samsung Knox, Samsung Pay, Samsung Health and Samsung Connect Auto

Samsung Knox is a software platform and an ecosystem for security, which Samsung created by building on its unique device technology. It is the foundation of most of the company’s services including Samsung Pay, Samsung Health and Samsung Connect Auto, which need strong security and data privacy.

In addition to ensuring simplicity and security, Samsung wanted to enable Samsung Pay to be used virtually anywhere. To do this, magnetic secure transmission (MST) was built into the back of the phone, allowing the device to function in the same way that traditional credit cards do.

This is a perfect example of Samsung’s software strategy—where a unique hardware feature is leveraged to enable a new service, one that provides a compelling user experience and delivers real value to consumers.

Samsung is also developing new applications and services that take advantage of an always-on connection in the car, the biggest platform in the world after mobile.

Working with leading mobile operators, automakers, insurance companies and rental car agencies, Samsung is creating a set of products and services that make driving safer, as well as more eco-friendly, productive and fun. Included among these is Connect Auto, a simple device that plugs into the car’s dashboard.

When Samsung launched Samsung Health in 2012, the company aimed to empower people to live healthier lives by focusing on the pillars of healthy living—diet, activity and sleep. Today, the app is used by 150 million users in more than 130 countries.

Going forward, Samsung is prioritizing three key areas in its health services: empowerment, connectivity and security. The company is also building new services with partners across the healthcare system to solve key industry pain points.

For example, Samsung is working with HealthTap to bring medical expertise to users anytime, anywhere, and is developing remote monitoring technologies with hospitals and partners like Vivify to improve care while reducing costs. Moreover, Samsung is developing chronic disease management solutions that use its phone and wearable data to generate actionable insights and a comprehensive view of the user.

Samsung VR (Image Source: Samsung)

Samsung VR

Samsung believes that 2016 is shaping up to be the year of VR and is working to enable users to create, watch and discover VR content more easily with the Gear 360 camera, the Gear VR headset and the Samsung Milk VR service.

With the introduction of the Gear 360 camera, Samsung also enhanced the way to view Milk VR content by releasing the Milk VR app for the Gear VR. This new companion Android app allows you to enjoy content from Milk VR on your smartphone without GearVR. They also created the samsungmilkvr.com website.

New features have been added to Milk VR to better support developers. The Milk VR upload SDK, for example, allows makers of 360 cameras and 360 video editing tools to directly upload to Milk VR, regardless of the manufacturers. Also, with new tools on samsungmilkvr.com, developers can add interactive hotspots, hyperlinks between two 360 videos, to VR videos.

SDC 2016 will feature presentations from tech leaders and will offer a number of sessions in which developers can exchange ideas, partake in new experiences and explore potential innovations. Through the conference, Samsung aims to transform the future by combining its hardware, software and services with developers’ ideas.


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