LG OLED(tentative name), an OLED(organic light emitting diode) patent administrator, jointly financed by LG Electronics, LG Display, and LG Chem., is schedule to be launched, hopefully before the end of thi year. The launch of LG OLED is interpreted as LG Group's strategy to intensively foster its OLED business as a next-generation growth engine. By converging LG affiliates' OLED patents and technologies-ranging from material and panels to sets.
In particular, a full-throttle battle for market share is expected to arise. Samsung already armed with Samsung Mobile Display (SMD, Samsung's OLED unit founded in Jan. 09) and LG group's LG OLED. According to industry insiders, LG Group, which has recently announced it decision to acquire Eastman Kodak Company's OLED business, is well positioned to establish an OLED patent administrator- jointly invested by three LG affiliates- by the end of this year.
LG OLED is the strongest candidate for the name of an OLED patent administrator, which will acquire all the OLED patent assets owned by Kodak, and sign contracts with LG affiliates to share patents with them. In addition, it will also take over the job of managing partnership and licensing contracts owned by Kodak.
LG Chem's strategy for its OLED business has, also drawn attention since it is keen on developing OLED panels for lighting -which are slated to be produced on a mass scale in 2011- along with OLED materials. As a result, LG is expected to ratchet up its offensive to seize the market for OLED displays as well as for OLED lighting.