The G20 Summit, an opportunity to improve the national brand value
The G20 Summit, an opportunity to improve the national brand value
  • song
  • 승인 2009.12.15 13:16
  • 댓글 0
이 기사를 공유합니다

Lee Myung-bak is discussing about the G20 summit

The Presidential Council on National Branding, under the supervision of President Lee Myung-bak, held its third meeting on December 11 at the KOICA main auditorium. The main issue of the meeting was to discuss the matter of using the G20 Summit, which will be held next year in Seoul, as an opportunity to improve the nation's image. Results from a survey carried out by the Presidential Council on National Branding last November show that the most important element in successfully hosting the G20 summit and improving the national brand value is the interest and active participation of the nation.

Therefore, raising the interest and participation of the nation through international advertising for the G20 summit was one of the key discussion points of the meeting. The Presidential Council on National Branding will work with related departments to advertise the G20 summit by late next year with various methods including G20 flags, a G20 park, and a street named after the G20 summit. The council will, also work on improving the national brand value through international advertisement on channels like CNN, and BBC. Additionally, the council also has plans to advertise at global events like the Winter Olympics (February), Expo 2010 Shanghai (June to October), and World Cup held in South Africa (June to July)


댓글삭제
삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
댓글쓰기
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • ABOUT
  • CONTACT US
  • SIGN UP MEMBERSHIP
  • RSS
  • 2-D 678, National Assembly-daero, 36-gil, Yeongdeungpo-gu, Seoul, Korea (Postal code: 07257)
  • URL: www.koreaittimes.com | Editorial Div: 82-2-578- 0434 / 82-10-2442-9446 | North America Dept: 070-7008-0005 | Email: info@koreaittimes.com
  • Publisher and Editor in Chief: Monica Younsoo Chung | Chief Editorial Writer: Hyoung Joong Kim | Editor: Yeon Jin Jung
  • Juvenile Protection Manager: Choul Woong Yeon
  • Masthead: Korea IT Times. Copyright(C) Korea IT Times, All rights reserved.
ND소프트