Samsung's Haptic phone that is advertised by Kim Yu-na is selling like hotcakes; this year, the haptic phone one million, making it the record high domestic sales rate. According to Choi Ji Sung, Samsung Electronics' representative, their success in sales came only after seven months of its launch, making it the fastest selling phone for Samsung in South Korea. Moreover, the Samsung states that the reason behind their achievement comes from Yuna, the phone's advertising model, as she secured her position and rose as a national star through her success in Grand Prix of Figure Skating Final held in Japan.
It features a three inch touch screen display with DMB capability, 3.0 megapixel camera, Bluetooth, microSD card slot, and a video/music on demand. In addition, Yuna Haptic's comes with other wonderful services, such as 'My Diary' function to edit a diary, scheduler like a blog to record popular restaurants and movie information. However, My Diary primarily attracts teenagers to a greater extent. Furthermore, dealing the commercial's scenario with Yuna's daily life as an ordinary 20 years old girl, have deeply touched the young generation.
Haptic is available in snow white, sweet pink and noble black and other features include a 3MP shooter with an auto-focus capability, T-DMB, and SOS functionality. All things considered, Samsung Electronics marketing strategy is that they first and foremost consider the consumer's appetite for convenient, innovative technology-based products. Moreover, Samsung Haptic is a huge hit in the market and is the start for many good things to happen in the future.
