LOS ANGELES, Mar. 9, 2017 /PRNewswire/ Korea IT Times -- Fashion e-commerce company Rosegal brings every female employee a mermaid blanket as a special gift for International Women's day on Mar. 8. Celebrating the day is a way to show the company's gratitude to all female Rosegal employees and customers as well as women around the world.
"International Women's Day is set to celebrate the important contributions and great achievements women have made in all fields," said Leo, COO of Rosegal, "The mermaid blanket is one of our best sellers and we felt it would be a wonderful gift."
With search volume in 2016 increasing 400% in US, mermaid blankets have become a customer favorite. The mermaid blanket gift Rosegal offered this time was the best seller in 2016. Its sales volume was ranked #1 on Black Friday, reaching over two thousand units. "I took my child to watch a movie about mermaids. After the movie, my kid wrapped herself up with the blanket and asked if she looked like a mermaid," said Alice Lo, a customer of Rosegal.
The mermaid blanket is packed in a shopping bag unique to Rosegal. The graceful, pink design style brings a sense of romance to its new owners. The shopping bag is currently in its pilot phase and will be available to Rosegal's global customers soon.