To commemorate its 70th anniversary, LG Corp. announced plans to unveil a large-scale light art installation during 2017 Milano Design Week, the world’s largest design exhibition. Titled S.F_Senses of the Future and hosted at Superstudio Piu, the display will mark LG’s debut at Milano Design Week (April 4-9) and is intended to highlight the brand’s longstanding passion for design and innovation.
LG is partnering with world-renowned designer Tokujin Yoshioka, known for his use of groundbreaking experimental techniques to reflect the beauty of nature and the complexity of the human senses. LG’s design philosophy is rooted in the belief that the pursuit of innovative technology and design must be centered on the human experience.
Only then is it possible to realize a vision for the future filled with excitement and imagination. Through the S.F_Senses of the Future exhibition, LG and Tokujin Yoshioka hope to communicate their respective optimism for humanity’s future and to impart a lasting impression with an immersive experience utilizing lights and everyday objects.
“When we were children, we freely imagined the future and we sensed our destinies in our dreams and S.F_Senses of the Future is an expression of science fiction, technology, space and life highlighting the state of LG’s technology,” explained Tokujin Yoshioka. “The installation is a poetic phenomenon that can only be described as a tapestry of light - a truly futuristic dimension which confounds and transcends the human senses.”