Millions of Samsung Electronic's large television (over 40-inch) panels have been sold worldwide, but a good percentage of them have been LED television panels. On March 7, it was announced that 30 percent of the large television panels Samsung have sold were LED television panels. After this number was recorded, Samsung Electronic's LCD operations division decided to focus much of their attention to the LED lighting television. The strategy includes developing a premium panel that can provide leadership and pioneer itself as a popular product within the LED telvision panel market.
Samsung has continuously been manufacturing 40-inch, 46-inch, 52-inch, and 55-inch LED panels, which has totaled 30 percent of Samsung's large television products sales. Just last year, in the fourth quarter, the number was at 15 percent. This means that the number of sold products have doubled in the beginning of this new year. They estimate that about 1.4 million LED panels were sold. This year, Samsung plans to manufacture and sell 51.36 million panels, with 15.25 million of them being the LED BLU panels.
So far, the LED panels have continually been a success for Samsung, but they plan to continually develop diverse technology to adjust to the changing market.
Kim Chang Man, director of the LCD department strategy marketing team stated, "This year, the LED TV market will show a vitalization in the quality of high definition and design. The plan for our company is to match this trend for future LED TV panels. The 3D LED TV panel will have diverse content and quality characteristics for an excellent product that we can supply for our customers."
