KT announced today that it will launch 'AR Market' applying AR technology.
AR Market is a service to watch 360 ° augmented reality home shopping video on mobile devices and to check detailed information and even purchase products while looking around as if customers are shopping in a store.
Through the AR market service, customers can experience shopping experiences with a high level of immersion while feeling as if they were actually in a store.
Since KT introduced shopping services using AR solutions at 5G Village during the 2018 Pyeongchang Winter Olympics, the AR Market is the first case in Korea to apply this solution to mobile shopping malls.
KT plans to introduce the AR market service at NS Home Shopping and K Shopping.
The K Shopping's AR Market will be broadcast today for a month in the categories of Living, Fashion and Consumer Electronics.
The NS Home Shopping's AR Market will be organized as a glamping competition loved by vacationers during the summer vacation season from July 30 to August. There are customized products for a variety of glaming families, including family, couples and friends.
KT is planning to continue developing realistic shopping services by applying next-generation ICT technologies such as AR as well as AI (Artificial Intelligence) technology and 3D modeling by expanding its affiliates.
Meanwhile, KT has been actively pushing for realistic media business since the end of last year. KT launched K-live X, a real media convergence experience center, late last year, enabling customers to enjoy various kinds of real media services such as hologram, VR, AR, and MR.
