LG Electronics, with collaboration with lifestyle magazine ‘Noblesse’, announced on August 2nd that it will conduct the ‘‘LG SIGNATURE ART GUIDE’, an art project recommended by the Museum of Modern Art.
LG Electronics, along with Noblesse, will present the art space that LG SIGNATURE has selected as a super-premium home appliance and will convey the hidden story of the unknown art space to its readers.
Starting with the August issue, the LG SIGNATURE ART GUIDE will be published monthly in Noblesse. The exhibition introduces two new platforms: the first one is ‘Mimesis Art Museum’ which pursues boundless art and the second one is the ‘Platform-L Contemporary Art Center’, which breaks the existing white-cube form.
LG Electronics installed LG SIGNATURE OLED TV and the LG SIGNATURE refrigerator at the Mimesis Art Museum, and installed the LG SIGNATURE washing machine at the Platform-L Contemporary Art Center to photograph the LG SIGNATURE products and display them as one in the art space.
“We are pleased that LG SIGNATURE, a super-premium home appliance, is working on a new type of art project with Noblesse. I hope LG SIGNATURE will be an opportunity to increase awareness of art and architecture through information on various modern museums introduced by LG SIGNATURE,” said an official of LG Electronics.
Meanwhile, the LG SIGNATURE ART GUIDE can be checked not only through the monthly magazine Noblesse, but also through the Noblesse and LG Electronics SNS accounts.
