Innisfree, a cosmetics brand, opened its first official store in the Philippines on Nov. 23 (local time), a company official said.
The first store in the Philippines has a total of 148 square meters at SM Mall of Asis, the largest shopping mall in Manila. The Philippines is a country that has a high proportion of its customers in Southeast Asia and is especially interested in hallyu (Korean wave) and K-beauty.
Innisfree plans to introduce Jeju's natural ingredients such as beauty green tea and volcanic pine trees to satisfy the beauty needs and experiences of Filipino customers.
It is going to introduce not only such products popular at home and abroad as green tea seed serum and Jeju orchid enriched cream, but also a powder mask that will relieve pores and oil worries in hot weather.
In addition, it is planning to carry out eco-friendly green life activities with brand philosophy, the official said.
Meanwhile, an event presenting special gifts was held to honor the grand opening for visitors. "We are also planning to open major shopping malls and online channels for metro Manila next year," he added.
