Vienna, Austria, March 24, 2009 - Samsung Electronics Co., Ltd., a market leader and award-winning innovator in consumer electronics, announced the launch of LED TV in global markets today. With the introduction of a new LED category of flat panel TVs, the company marks a transformative moment in the TV industry that revolutionizes the way consumers interact with and experience their TVs. LED TVs are available in most European countries, North and Latin American markets, and Asian countries starting this week.

Samsung Electronics is introducing the entirely new line-up of high-definition LED TV, Series 8000, 7000 and 6000 which offers full range of products from 32” to 55”. These cutting-edge TVs use LEDs as their primary light source, rather than traditional Cold Cathode Fluorescent Lamps (CCFL). Benefits of using LEDs include ultra-high contrast ratios, slim depths that allow for more artful designs, plus increased energy savings. In addition, a variety of state-of-the-art networking features enable these TVs to adapt to how consumers view and experience shows, movies, games and other multimedia at home.

“Samsung has always been at the forefront of TV technology and is known for its award winning innovations. It’s no surprise that we announced the latest milestone of LED televisions,” said Yankyu Kim, Senior Vice President of Visual Display Division at Samsung Electronics. “Samsung is creating, and focusing on, the new LED TV category in our TV business this year. Despite the difficult economic situation, we are ready to attract consumers with value, quality and innovation.”

Picture Quality Beyond Reality

Each of the three Samsung LED TV Series for 2009 boast high dynamic contrast ratios, thanks to Samsung’s ground breaking LED light source. Compared to traditional CCFLs, LEDs produce darker blacks that appear endlessly deep to the eye. Whites also remain crisp and bright with vivid colors. The result is picture quality that measures up to the natural beauty of life.

Samsung’s Wide Color Enhancer Pro feature lets consumers enjoy a broader color palette. The Ultra Clear Panel allows the preservation of every detail, even in brightly-lit, imperfect viewing conditions. This is done by effectively allowing more light to pass through the screen and simultaneously reducing reflections from ambient light. And with an adaptive “Natural” mode, Samsung’s LED TVs can combine the recognized brightness advantage of LCD displays, with the cinema-like viewing experience of plasma displays, by automatically optimizing picture settings.

Samsung’s entire LED TV line-up incorporates a number of innovative features to reduce motion blur and image judder, which traditionally affect LCD TVs when displaying fast moving images. All three series boast Samsung’s acclaimed Motion Plus™ frame interpolation technology. The 8000 Series uses an exceptionally swift refresh rate of 200Hz - four times the rate of other TVs - that nearly eliminates the ill effects of displaying quick, action-packed motion. The 7000 and 6000 Series, with an also-quick 100Hz refresh rate, help ensure crisp, easy viewing of sports, video games and movies.

Expansive Networking and Entertainment Possibilities

In 2009, Samsung is redefining what it means to watch television with “Internet@TV - Content Service”. Developed with Yahoo!, the Internet information interface will be available on a number of 2009-model Samsung TVs. Using either a wired or wireless Ethernet connection included in the 8000 and 7000 Series, “Internet@TV - Content Service” lets consumers access content onscreen from Yahoo!, Flickr, YouTube and more with the push of a button.

The widgets-based interface and scrollbar run along the bottom of the screen for easy browsing of the latest programs and content. Even after purchase, consumers will be able to enjoy a growing library of widgets, as the widget development kit will be open to content providers willing to create new offerings.

Beyond online entertainment, Samsung’s LED TVs can also connect to a variety of other devices and content with ease. USB ports make viewing videos and photos from a camcorder, playing music from a media player or accessing multimedia files from a portable drive simple.

Ultra Slim Design with Performance

Samsung’s new line of LED TVs offer not only a lifelike viewing experience and a portal to the latest entertainment, but also break free from the conventional limits of integrating a television into a room’s decor. By using LEDs, Samsung has been able to slim all three series down to ultra-thin depths. At just over an inch thick, the sets remain trim without cutting back on connectivity options, nor foregoing an DVB tuner.

To further complement the svelte design of the new LED TVs, Samsung created an ultra-slim wall-mount solution - reducing the gap between the TV and the wall to around 1.5cm, down from the two inches of bulkier solutions. The ultra-thin LED TV depth, coupled with the new wall-mount solution, allows for a simple installation akin to hanging a picture frame.

In 2008, Samsung created its unique Crystal TV, which uses dual-injection molding to coat a translucent, colored surface to achieve an attractive crystalline appearance. The latest evolution of Samsung’s Crystal TV begins with a deep piano black bezel that fades into distinct chrome that finishes as a clear prism along the outer edges (8000 Series) or light rose black (7000 and 6000 Series) highlights. The intensity of the color subtly changes depending upon the viewing angle, and further accentuates these TV’s slim bezels.

Going Greener

Lit by LEDs the Samsung LED TV Series 8000, 7000 and 6000 all meet the more stringent Eco Flower guidelines by cutting power consumption to significantly new lows. LEDs are also mercury-free, which adds another degree of environmental friendliness and safety compared with other backlight technologies. Energy consumption is reduced by 40%+ versus traditional LCD TVs of similar size. The LED TVs also include an optimized energy savings mode that adjusts the backlight and picture quality while continuing to produce smoother, more natural images.