LG Display fosters large OLED to raise its sales ratio up to 50% in 2020
LG Display fosters large OLED to raise its sales ratio up to 50% in 2020
  • Dan Yoo
  • 승인 2019.01.10 12:12
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LG Display Vice Chairman Han Sang-bum

LG Display Vice Chairman Han Sang-bum presented the direction for development of the OLED business for 2019. At a press conference on Jan. 7 (local time), a day before the opening of Consumer Electronics Show (CES)2018 in the U.S., Han announced his business strategy in 2019.

"Although there were many difficulties due to oversupply and huge investments amid stiff global competition last year, our large OLED business has turned into a surplus. We were able to make stable profits based on high value-added products and recovered a lot in the second half," Han said.

"This year, LG Display will speed up the trend of OLED by focusing investment on OLED while actively fostering the commercial and automotive businesses so that it can take up more than 50% of sales from OLED and its fostering businesses by 2020," he stressed.

To achieve this goal, LG Display plans to expand markets for large OLEDs and strengthen its basic capabilities in the small and medium P-OLED (Plastic OLED) businesses. It also plans to find new markets with differentiated commercial and automotive products and nurture them as top businesses.

LG Display has developed its technology since it first supplied panels for OLED TVs in 2013, selling nearly 3 million products last year and becoming a powerhouse in the premium TV market.

"We are going to finalize the investments for preparing for the future that started from 2017 to some extent." said Vice Chairman Han. "By succeeding in the OLED market, we are going to make not only LG Display but also South Korea lead the global display market with OLED again."

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