Hanwha Q Cells, led by Executive Director Kim Dong-kwan, the eldest son of Hanwha Group Chairman Kim Seung-youn, has been recognized in Europe and Australia. Analysts say that the solar industry, which is the next-generation core business of Hanwha Group, is on the right track.
Hanwha Q Cells announced on Jan. 29 that it has been selected as the top solar brand in Europe and Australia. The top solar brand is presented by "EuPD Research" through customer research based on brand recognition, brand management, and market share in the European and Australian markets.
Hanwha Q Cells won the top brand in the solar module sector in Europe for the sixth straight years after Hanwha Group acquired the German Q Cells in 2012. Since 2016, it has been selected as the top brand in the same category in Australia for four consecutive years.
Based on Q.AMTUM technology, Hanwha Q Cells is increasing output and stability of solar energy products. Also, "Q.PEAK DUO", which has low resistance and high power by cutting solar cells in half, has recorded high sales in home and commercial solar markets such as Europe, the U.S. and Japan.
Its strategy to sell its products through "Q.Partner", which is a professional distributor's program, was also effective. Q.Partner provides online and offline training and marketing materials to their partners, and more than 1,000 partner companies are registered in Europe alone. It started the service in September last year in Australia and more than 50 partners have joined so far.
After graduating from St. Paul High School and Harvard University in the U.S., Kim Dong-kwan joined Hanwha Corp., the group's holding company, and served for Hanwha SolarOne and Hanwha Q Cells.
As the solar energy business has been established as the new business of Hanwha Group and the main business, it is evaluated that he has established a foothold for stable succession of the management control.
