Chinese online celebrities debut at Cartier's live campaign in Japan, Boluomi leads the international growth of Chinese MCN platforms
Chinese online celebrities debut at Cartier's live campaign in Japan, Boluomi leads the international growth of Chinese MCN platforms
  • Roberta Chan
  • 승인 2019.02.01 04:10
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TOKYO, Jan. 31, 2019-- On January 17, 2019, several leading Chinese fashion bloggers travelled to Tokyo to attend Style Today, a fashion program produced by Shanghai City TV, with the aim of promoting Cartier's Red Box-themed pop-up store in celebration of Chinese New Year (a.k.a. Spring Festival). The trip to Tokyo was exclusively presented on "Reporting the Local Style of Japan", a joint creation of Chinese multi-channel network (MCN) platform Boluomi and Japan-based Tohoki. During the program, the Chinese fashion bloggers visited the Boutique Cartier in Ginza to get a closer look at the fascinating combination of Cartier's DNA and Japanese culture. The online campaign was broadcast live on Chinese and Japanese platforms, generating tens of millions of impressions and helping to create a complete transnational marketing chain.

Presented on Buluomi and Tohoki's "Reporting the Local Style of Japan", Chinese online celebrities debut at Cartier's live campaign in Japan
Presented on Buluomi and Tohoki's "Reporting the Local Style of Japan", Chinese online celebrities debut at Cartier's live campaign in Japan

Cartier plans to launch the Red Box-themed pop-up store in Ginza Six – James from January 30 to February 12 with the aim of promoting its Guirlande de Cartier handbag series. The pop-up store will become a new and popular destination in Tokyo during the festival.

Presented on Buluomi and Tohoki's "Reporting the Local Style of Japan", Chinese online celebrities debut at Cartier's live campaign in Japan
Presented on Buluomi and Tohoki's "Reporting the Local Style of Japan", Chinese online celebrities debut at Cartier's live campaign in Japan

The transnational campaign was produced by emerging Chinese MCN platform Boluomi. In addition to partnering with Chinese online key opinion leaders (KOLs) with huge fan bases, Boluomi leverages its capabilities to systematically manage the resources of over 10,000 highly reputed online celebrities to deepen its presence across sectors as a multi-channel communication platform. Additionally, Boluomi has successfully created exclusive and original professionally-generated content (PGC) such as the "Reporting the Local Style of Japan". The Chinese MCN platform has developed a unique model by combining "online sensations", "scenario experiences", and "flash sales". By capitalizing on the effect generated by leading Chinese online KOLs, Boluomi helps boost the sales of products covered in its online campaigns. Boluomi is committed to taking the lead in China's transition to a new consumption model in the Internet era as well as helping both brand owners and KOLs maximize communication value and accelerate their conversions and monetization.


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