SHANGHAI, Feb. 11, 2019 -- Acorn Entertainment (AE) announced today it has expanded its client base to include fashion brands following the addition of New York celebrity designer Jay Godfrey and Go FO, a faux fur collaboration between outwear maker Damiani and Playboy, to its roster of brands and celebrity talent looking to expand their presence in China. AE provides a full suite of online and offline, multichannel and multimedia promotional services to individual celebrity talent as well as brand clients, primarily from the U.S., who seek to maximize their brands in China and increase their monetization ratios from social media engagement. AE's goal is to help talent and brands capture yet-untapped value from the Chinese market through a variety of means, including endorsements, pay-to-view content, as well as e-commerce.
"China's rapidly growing middle class embraces Western fashion and we see a lot of opportunity to build brand value for both Jay Godfrey and Go FO in China. Jay Godfrey has already been active in the Chinese market over the years and we can see how his design aesthetic inspired by the chic New York woman, and worn by celebrities like Taylor Swift, Kim Kardashian, and Holland Roden, will appeal to young women in urban areas. We expect Go FO will appeal to this same demographic, where cruelty-free faux fur is increasingly being viewed as a chic alternative fashion," said Brittany Li, head of Client Acquisition at Acorn Entertainment.
Lisa Damiani notes: "Go FO's inspiration arises from a 65-year-old history of PLAYBOY being one of the most iconic brands in the world, including in China. Damiani NY's Go FO collection was born from the belief that treating animals with care and respect is an integral part of our world and future. It's a new age of fashion, a new era – and FO is the future. Go FO."
Jacob A. Fisch, CEO and President of Acorn International (NYSE: ATV), the parent company of Acorn Entertainment noted, "We continue to build out our Influencer Management Division with the addition of two exciting new fashion clients. We look forward to working with them to increase monetization from social media engagement in China."
Fisch also noted: "with Go FO in particular, as well as with our recent engagement in the global campaign to reduce single-use plastic, we recognize that good business is increasingly about 'giving back' and doing the right thing for generations to come."
About Acorn Entertainment
ATV Entertainment is a social media business that helps western sports and entertainment talent and a diverse range of brands develop a deep and meaningful impact in the Chinese market. ATV Entertainment provides a wide range of localized personal digital brand services, including social media and digital services for western talent and brands who seek to maximize their value in China. The company is a subsidiary of Acorn International. For more information, visit: www.acorninternationalgroup.com.
About Acorn International, Inc.
Acorn International is a leading marketing and branding company in China, leveraging a twenty-year direct marketing history to monetize brand IP, content creation and distribution, and product sales, through digital media in China. Previously the leading TV infomercial company in China, Acorn today has three divisions support its growth: 1) Product Division, 2) Content Division, and 3) Influencer Management Division.
In the Product Division, Acorn sells product primarily through e-commerce channels in China, as well as through offline distribution and outbound marketing. In the Content Division, Acorn monetizes content. Specifically, in the Content Division, Acorn has redirected its direct marketing know-how to digital media in China, launching Acorn Streaming, which is primarily focused on live streaming and pre-recorded video content creation and distribution. In the Influencer Management Division, Acorn brings, through the creation of digital social content, leading U.S. celebrity talent and brands to China, representing their in-country digital presence. For more information visit www.acorninternationalgroup.com.
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Compass Investor Relations
Elaine Ketchmere, CFA