Amore Pacific Group and the world-class health & beauty retailer A.S. Watson Group have signed an MOU to strengthen global strategic partnership at Amore Pacific World Headquarters.
Amore Pacific plans to accelerate new market expansion through the strategic partnership with A.S. Watson Group armed with a wide range of distribution platforms across Asia and Europe, and strengthen its brand recognition in overseas markets by introducing more innovative products with the unique value of Asian Beauty to more customers.
Amore Pacific has successfully introduced its Mamonde, Ryoe and Mise En Scene brands in major Asian markets, including China and Taiwan, using the platform of A.S. Watson Group. Through a close collaboration, it also confirmed that A.S. Watson Group accurately identifies customer needs based on data and effectively targets them.
"We hope that the MOU with A.S.Watson Group will come up with specific plans that can generate synergy effects between the two companies." said President Ahn Se-hong of Amore Pacific.
Meanwhile, A.S. Watson Group Chief Operating Officer Malina Ngai said, "A.S Watson and Amore Pacific are core players in the global beauty industry with proven experience and expertise. We will work together to provide our customers with the best products and shopping experience in the future."