SK Telecom said on February 26 that its 'AI Media Recommendation Technology' won the 'Best Mobile Video Content Service' category at the 'MWC 2019 GSMA Global Mobile Awards' held in Barcelona, Spain on February 25.
The GSMA Global Mobile Awards is the world's highest award for mobile communications, hosted by GSMA.
Every year, a panel of experts, analysts, and professional reporters selects winners in each field and presents them at MWC.
The 'Best Mobile Video Content Service' awards the most innovative mobile video service and technology innovation.
SK Telecom and SK Broadband applied keyword-based contents recommendation service to Btv and Oksusu in February of last year.
Based on keywords extracted from text such as synopsis, reviews, and comments, users can easily navigate videos they want.
SK Telecom and SK Broadband also completed development of 'AI Media Recommendation Technology' in September last year and are expanding their commercial application to Btv and Oksusu services.
AI Media Recommendation Technology consists of 'Video Analysis Based Scene Search Technology' that allows users to select and view desired scenes in movies or dramas, and 'Content Personalization Recommendation Technology' that recommends contents according to personal preferences.
"Both video analysis-based scene search technology and contents personalization recommendation technology are applied with Deep Learning-based technology, making advanced service possible," said Jun Jin-soo, director of Media Lab at SK Telecom.
He also said, "We will try to introduce a new media world to our customers by applying SK Telecom's AI media technology to all media services."