Future Consumers Rate Technology Review's Top 10
Future Consumers Rate Technology Review's Top 10
  • Korea IT Times
  • 승인 2010.05.28 13:35
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IBM sponsored a section in MIT's  (Massachusetts Institute of Technology) Technology Review, selecting 10 emerging technologies.  A thorough read of the sections gives some interesting views on directions to refine the technologies that on reading, are, and you can decide, sometimes more than mere passing comment. Consumers of the future have, as a selection of what can be read in the feature (Available at: http://www.technologyreview.com), the following to say:

 

Real Time Search

The switch to including second-by-second information such as tweets is seen by future consumers motivated to comment on its inclusion as an important emerging technology, as inclusion of 'web chatter.'  Does this tell us of a non-alignment in motivations between searchers and search providers  Apparently not, it was, to summarise, a shift toward an increase in peer monitoring behaviors by users of said websites that produce streamed information.  It could be said too that this very article that reports the comments of the article readers of Technology Review is in some way maybe an endorsement of the idea of real time search which is conceptually not entirely disimilar to e-citizen's journalism.

 

Mobile 3-D

Especially relevant to Korea, where this technology was released, future consumers comment that the technology is not expected to be popular, recall that the commenter will likely have meant in the United States, in the near future.  This was commented, despite Korea's release.  Overall, future consumers are, as evidenced by the comments, critical regarding the how of this technology and the hype in its representation.

 

Solar Fuel

This has to be read very carefully, it does not refer to solar power but a more efficient use of crops and sun, very generally speaking, as fuel sources.  Future consumers analysed the funding source of many of the solar fuel projects as contributory to its potential success, in comment, and the verdict is that this is positive technology.    A critical force, the future consumers of solar fuels cited the microbes used in production as their main fear. 

 

Light-Trapping Photovoltaics

A mouthful, this technology was described by Technology Review as, 'nanoparticles boosting solar power's prospects.'  By prospects Technology Review meant the efficiency of solar power.  Future consumers, of which many looked as if they were the named researcher's peers, commented that the finding was a good contribution to making the technology more efficient. 

 

Social TV

Because of the lack of public discussion regarding the form of this development commenters imagined what it would be like and comments range from hints at advertiser driven development, to unfathomable and unwanted to comments on convenience.

 

Green Concrete

Critical future consumers summarised that the technology may not be the most efficient in the range of possibles.  Developers will likely see that as motivation for improvement of the product just as was eventually done with solar panels and hopefully in line with a growth curve that learned the solar panel development lessons.  Perhaps hinted at too is that the technology is only a beginning to pondering how future consumers will be housed.  There are some amazing materials available and the assumption that things will look like they are now but with different materials doesn't seem to fit with historical developments of housing types, but past does not always equal future.

 

Cloud Computing

Future consumers showed that the ideas for this are new but welcomed the dynamism of cloud computing.  Efficiency too for programmers was also mentioned.

 

Dual Action Antibodies

Future consumers commented on the multiple types of research in this area.  The multitudes of differently funded organisations working in this area is welcome in the context of healthcare as a birthright.  Multiple companies researching in this area hint at the both the price being innovated down, good news for research organisation budgeters regarding equipment and materials purchases as it implies source availability and consumers, and companies with little option but to be price competitive. 

 

Implantable Electronics

The technology uses natural materials for 21st century and future, within body, tasks.  Future consumers raise gross concerns with privacy issues related to tracking and sorting and so forth, though do comment on the material and its reported use as an efficient and welcome alternative.

 

Sometimes too innovations not commented on raise eyebrows.  Most conspicuous by the absence of comments was the final technology selected by the article's sponsor, Engineered Stem Cells. 

 

SOURCE: Technology Review

 

 


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