Samsung Electronics escaped from its zero percent market share in China's smartphone market for the first time in four quarters. According to a market research company called Strategy Analytics (SA) on May 5, Samsung Electronics shipped 1 million units in the Chinese smartphone market in the first quarter and posted a 1.1% market share. In particular, the company held a 1.6 percent share in March.
It is the first time that Samsung Electronics has regained its 1 percent share in China since the first quarter of last year. The Chinese share of Samsung Electronics' smartphones fell to 1.3 percent in the first quarter of last year from 4.9 percent in 2016 and 2.1 percent in 2017, before posting 0.8 percent in the second quarter, 0.7 percent in the third and 0.7 percent in the fourth quarter. Its annual market share also stood at 0.8 percent last year.
Although it is small, Samsung Electronics succeeded in recovering its market share due to positive responses from its strategic smartphone called Galaxy S10 in the first half of this year. The Galaxy S10 series, released by Samsung Electronics on March 8, is known to have performed 120-130 percent of its predecessor Galaxy S9 in general in major markets.
It was also popular in China. Shortly after the start of pre-booking for the Galaxy S10, its 10-minute sales rose 365 percent compared to the Galaxy S9 series, and the two-hour pre-booking sales were at the level of the Galaxy S9's two-day sales, according to Suning, a Chinese electronics distributor.
Starting from the second quarter, it is expected that Samsung Electronics will promote Galaxy A series. Samsung Electronics is aggressively launching the Galaxy A series to expand its presence in low and medium-priced phones in emerging markets.
It announced last month that it will release the Galaxy A40s, Galaxy A60, Galaxy A70 and Galaxy A80 in China. Galaxy A60 released in China on May 10 was sold out at 1st and 2nd online pre-orders on April 26 and 30.
However, the problem is that China's smartphone market as a whole is sinking. Total shipments in the Chinese smartphone market came to 89 million units in the first quarter, down 6 percent from a year earlier.