A BMW vehicle caught fire while driving on the Seoul Outer Circulation Expressway in the afternoon on June 26. There were no casualties, and the driver claimed the fire started in the car's engine room. Some media outlets said the fire is further strengthening the image of BMW called the "fire car."
A BMW 7 series vehicle caught fire at around 5 p.m. on the day when it was running near the Pangyo Interchange on the outskirts of Seoul. There were no casualties as the driver pulled over and evacuated, but all the car was burned, causing some 30 million won in property damage estimated by the fire department.
Police and fire authorities are investigating the exact cause of the fire based on the driver's statement that smoke started in the vehicle's engine room during the driving.
On the day, BMW Korea held a test drive event for the New 7 Series for the media.
BMW's crash began last year after a series of engine fires. The 520d, which caught fire, was considered the best-selling model before the BMW car fire started in earnest.
However, it fell to fifth place in July when the fire accident followed and the recall was officially announced. In August, it was pushed out of the top 10. Critics say BMW has abandoned its golden time and consolidated its image as a "fire vehicle" due to its belated response.