Nongshim announced on July 30 that it is preparing to ship about 50,000 boxes (1.6 million) of its products to the U.S. for export of Non-fried Shin Ramyun.
Nongshim plans to set up a sales network across the U.S. by the end of the year, starting with large cities in the western and eastern regions as early as September.
Non-fried Shin Ramyun is a strategic product developed by combining Nongshim's noodle drying technology with Shin Ramyun, and has gained sensational popularity as soon as it was released in early February. Its accumulated sales surpassed 32 million units by the end of July.
Nongshim plans to strengthen its competitiveness in the U.S. and compete fiercely with Japanese companies by offering " Non-fried Shin Ramyunon," following Shin Ramyun.
The company is determined to pursue Japanese ramyun further with Shin Ramyun, Shin Ramyun Black, and Non-fried Shin Ramyun, which show differences in taste or quality with Japanese ramyun focused on low-priced products.
Currently, the U.S. market is dominated by Oriental Fisheries (46% in market share) and Ilcheong Foods (46 percent) of Japan. Nongshim (15 percent) ranks third.
Nongshim is highly likely to succeed in the U.S. market with its new noodles. This is because the demand for related foods is increasing in keeping with the steady spread of well-being trends in the U.S.
"We are planning to speed up the entry of Non-fried Shin Ramyun to mainstream markets such as Wal-Mart and Costco as well as the Korean-American market," a Nongshim official said. " Non-fried Shin Ramyun, which represents the evolution of Shin Ramyun, will be Nongshim's strategic product in overseas markets in the future."