Samsung Electronics tops global TV market in second quarter
Samsung Electronics tops global TV market in second quarter
  • Jung So-yeon
  • 승인 2019.08.23 00:11
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Marks the highest quarterly market share in about six years
Samsung Electronics retained its dominant top position in the global TV market in the second quarter.

 

Samsung Electronics retained its dominant top position in the global TV market in the second quarter, surpassing 30 percent of the market.

In particular, it took up more than 50 percent of shares in the so-called "premium TV" market, including products larger than 75 inches. 

According to a global market research company called IHS Market on Aug. 21, Samsung Electronics had a 31.5% share in global TV markets in the second quarter of this year.

It is the highest quarterly market share in about six years since the first quarter of 2013. The figure represents a 2.1 percentage point increase from 29.4 percent in the previous quarter and surpassed the 30 percent share for the first half of this year.

In particular, the Samsung's market share was twice as high as the market share of LG Electronics (16.5 percent), the second-largest, and the gap with foreign rivals such as Sony of Japan (8.8 percent), TCL of China (6.3 percent), and Hisense (6.2 percent) widened further.

In terms of quantity, Samsung also recorded 19.4 percent of shares in the second quarter, beating LG Electronics (12.4 percent), TCL (9.4 percent), Hisense (7.3 percent) and Xiaomi (5.5 percent).

In the second quarter of this year, Samsung Electronics had 53.9% and 53.8% of shares (based on amount) in markets for TVs that are bigger than 75 inches and higher than 2,500 dollars respectively.

In addition, QLED TVs, led by Samsung Electronics, have also seen a sharp increase in sales, pushing OLED TVs out of the pursuit range of the market.

In the second quarter of this year, global sales of QLED TVs totaled 1.2 million units, including 1.09 million units of Samsung Electronics, more than double that of last year's 5.5 million units. Compared to the previous quarter's 920,000 units, the figure also increased by 30.4 percent.

 


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