POSCO launched its second #SteelSaveEarth campaign on Aug. 28 to awaken the preciousness of the global environment and encourage environmental protection practices.
The #SteelSaveEarth campaign was first launched in April by POSCO with the aim of reducing disposable plastic waste by using reusable and recyclable iron goods.
More than 5,000 people participated in offline events during the campaign period that lasted for about two months, and more than 1,700 people participated in the Instagram hashtag event.
POSCO plans to launch its second #SteelSaveEarth campaign and continue to emphasize awareness of disposable plastic waste. In particular, the campaign will focus on marine environmental cleanup activities where plastic waste problems are serious this time.
First of all, it will host "Clean Ocean Day" on Oct. 19 with POSCO's Clean Ocean Volunteer Group, which celebrates its 10th anniversary this year.
POSCO's Clean Ocean Volunteer Group is a voluntary service organization for executives and employees of POSCO Group and its partners who are qualified to skin-scuba. It was founded to protect the sea environment near POSCO Group's operations in Pohang, Gwangyang, Incheon and Gangneung, and has collected about 1,650 tons of garbage so far with more than 540 underwater purification activities.
To add to the meaning of the campaign, a daily volunteer group of ordinary people will also be recruited to join the marine purification service with the Clean Ocean Volunteer Group.
The recruitment period will be from Aug. 28 to Sept. 27, with detailed support methods to be guided through the POSCO’s official Instagram, while the selected daily volunteers and POSCO Clean Ocean Volunteers will participate in a one-day marine environmental cleanup program near the Gwangyang steel mill.
In addition, the company plans to hold a steel bottle event made of POSCO’s stainless steel from Aug. 30 to help more people participate in the plastic-free movement of #SteelSaveEarth and Clean Ocean Day