The two companies already started the discount program in Lotteria through 'T-membership affiliate agreement' and they will provide Smartphone contents such as menu information and coupons to customers who visit the store.
Also, they will continue to strengthen co-marketing based on a variety of new media and support programs for mobile devices and advertising/public relations.
The great thing is about 'T-WiFi Zone', it is not only for the customers of SK Telecom, for any Smartphone users who visit Lotteria to have a burger. It will be built on open wireless internet, so that it can be accessed by everyone with password authentication.
According to SK Telecom, they are going to build in nearly 1,100 stores over the nation including Lotteria, TGIF and Angelinus Coffee.
An official from SK Telecom said that "We think that customers anywhere in the country can find wireless internet access very easily as SK Telecom build the WiFizone with Lotteria which has a nationwide distribution network," and he added that, " SK Telecom will continue to expand the WiFi zone with various famous franchises."
SOURCE: SK
