LG Display actively to target Chinese OLED TV markets
LG Display actively to target Chinese OLED TV markets
  • Jung So-yeon
  • 승인 2019.09.19 15:02
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(Courtesy of LG Display)

LG Display, which recently started mass-producing its OLED plant in Guangzhou, is aggressively marketing its OLED market in China, the world's largest TV market.

LG Display said on Sept. 19 that it invited TV manufacturers and large retailers such as LG Electronics, Skyworth, Hisense, Konka, Changhong, Sony, Philips, Suning, Gome, JingDong as well as some 50 Beijing and Tianjin regional media outlets to host the "OLED Media Day."

At the event, LG Display Vice President Oh Chang-ho and China's Promotion Division Executive Director Ahn Seung-mo shared with participants about performance of OLED Big Bang Promotion that they had pushed for in the first half of this year and made a resolution to cooperate with each other to quickly expand Chinese OLED markets based on their shared understanding of OLED's value and future vision.

The promotion of OLED Big Bang is part of LG Display's strategy of "OLED's Big Bang in China" and is an activity to promote excellence of OLED technology by visiting media, distribution, customers in large and small cities like Beijing and Guangzhou directly.

It has been carrying out the first OLED Big Bang activity in 15 Chinese cities in the first half of this year and is planning to carry out the second OLED Big Bang activity in the second half of this year when it will also visit about 30 Chinese cities.


Visitors are watching LG Display's 55-inch transparent OLED display at an 'OLED Big Bang media day' event in Beijing.
Visitors are watching LG Display's 55-inch transparent OLED display at an 'OLED Big Bang media day' event in Beijing.

"China's OLED era is expected to come in earnest as its 8.5th generation OLED plant in Guangzhou is operating on full-scale." said Vice-President Oh Chang-ho of LG Display's TV business division on the same day. "China has the greatest growth potential in the world due to its high acceptance of new technologies and new products, so it will definitely become a big OLED market in the world.

In addition, Ahn Seung-mo, executive vice president of LG Display, announced his goal to raise the Chinese large OLED panel market, which is expected to reach around 300,000 units this year, to 1 million units by 2020 and 2 million units by 2021.

In fact, the Chinese TV market is expected to play an important role in expanding the OLED TV market as it is not only the world's largest single country but also a region with high-tech acceptance. China's market share in the global OLED TV market was 6.5 percent in 2018, but it expects it to more than double to 14 percent in 2022, according to market researcher IHS.

LG Display prepared a separate exhibition zone next to the venue and introduced its customers' major OLED TVs, as well as differentiated products such as LG Display's 55-inch transparent OLED and 65-inch Wall

By demonstrating 4K resolution of OLED TV compared to Quantum-Dot Backlit 8K LCD TV, LG Display also showed confidence in its eye health and electricity consumption as well as its unique OLED picture quality that overcome 4K resolution difference.

On the other hand, LG Display held a ceremony to mark the completion of its OLED plant in Guangzhou at the end of August and started operation in earnest. It is currently producing large OLEDs such as 55-inch, 65-inch and 77-inch panels with high resolution by injecting 60,000 glass substrates per month, and is planning to raise them to 90,000 sheets per month by 2021.

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