Ssangyong Motor CEO Ye Byung-tae starts a global field management
Ssangyong Motor CEO Ye Byung-tae starts a global field management
  • Lee Kap-soo
  • 승인 2019.09.30 12:48
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Ssangyong Motor CEO Ye Byung-tae visits the European market to start active global field management to promote exports. (Image = Sssangyong Motor)

Ssangyong Motor said on Sept. 27 that its CEO Ye Byung-tae visited the European market for the first time since taking office to directly check the situation in the overseas market, and started active global field management to promote exports.

CEO Ye Byung-tae made a nine-day visit to Europe from Sept. 17, where he met with representatives from major local dealerships in Italy, Belgium, Germany, Britain and Spain, to personally check the market status.
During the meeting, CEO Ye listened to difficulties from representatives of dealerships and local dealers, while emphasizing the importance of the European market and discussing various ways to expand and diversify the export market.

In particular, he took a first-hand look at the local market's responses to Korando, which was launched in the U.K. late last month. Since Korando's sales in the European market will take place in earnest in the second half of the year, he requested local dealers to work hard to expand sales through aggressive marketing in the region and raising brand awareness.
He also attended the SsangYong Blenheim Palace Horse Trials, which has been sponsored by Ssangyong Motor since 2017, and showed his willingness to actively support local marketing, encouraging athletes who participated in the competition.

Ssangyong Blenheim Palace equestrian competition is one of the most prestigious equestrian competitions in the U.K. as it was held at the Blenheim Palace (completed in 1722), which was selected as UNESCO's World Heritage site in 1987.
"As the global auto market continues to slump, the export market is becoming more important. We will work together to strengthen our product competitiveness in overseas markets and increase sales in the region through continued communication with overseas networks and sharing ideas," CEO Ye added.

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