Genesis BBQ, one of the country's largest franchise groups, signed a business agreement with Jeollanam-do to successfully host the 2019 International Agricultural Fair.
A mutual business agreement ceremony was held at the Jeollanam-do Office in Muan County, Jeollanam-do on Sept. 30 to enhance the status of the international agricultural fair, with Jeollanam-do Gov. Kim Young-rok and Genesis BBQ Chairman Yoon Hong-keun in attendance.
Through the agreement, Genesis BBQ will participate as a co-organizer of the international agricultural fair. During the event, BBQ plans to run a BBQ booth at the fair's venue and enrich the exhibition's visitors with a variety of food offerings.
In the future, BBQ national franchises and direct-run stores will help host the fair's success in many ways, posting posters on international agricultural fairs and promoting them to customers who use them. It will also contribute some of the proceeds from the booth operating during the fair for agricultural development.
Marking its fourth anniversary this year, the international agricultural fair has been reborn as an international event, with three previous hosting sessions in 2012, 2015 and 2017.
Various groups and companies from 33 countries participated in the past three sessions, recording about 518.1 billion won in promotional revenue and an average of 314.3 billion won in production inducements.
This year's fair will feature eco-friendly agriculture, cutting-edge agricultural technologies using smart farms and drones. It also plans to expand exchanges between producers and consumers for young farmers and launch local food campaigns to provide job creation opportunities.
"Farming is an industry that is the root of the nation's economy, and in particular, agriculture in Jeollanam-do boasts the best in Korea, both in size and quality," said Chairman Yoon. "BBQ will contribute to the economic development of Jeollanam-do and provide support for the development of domestic farming households through the joint initiative of this international agricultural fair."