CJ CheilJedang is promoting its global Korean food brand Bibigo ahead of the regular PGA Tour event called "THE CJ Cup."
CJ CheilJedang will introduce new Bibigo global TV ads in the U.S. starting from Oct. 17. The ad was designed to target the 2035 Millennial generation in the U.S. The reason is that consumers are naturally able to accept Korean food and Korean food culture, which can be somewhat unfamiliar to them.
In advertisements, local Millennials enjoy various kinds of "MANDU," Bibigo's flagship product, during picnics, parties and daily life.
In the video that enjoys "Bibigo dumpling" with family members and friends, it emphasized the copy of the ad "Too good not to share." It also shows people baking "Bibigo Wanggyoja" and "Bibigo Mini-Wantang" in a frying pan or simply cooking them in a microwave to relieve the stereotype that Korean cuisine is difficult to cook.
The global ad for "Vivigo" will be aired on NBC Golf Channel in the U.S. in time for the regular PGA Tour event "The CJ Cup." NBC Golf Channel is broadcast in 84 countries around the world.
"We launched an ad in the global golf tournament season to promote the value of Bibigo brand and Korean food around the world with the message 'Share Korean Flavor'," a CJ CheilJedang official said.
With "Bibigo," CJ CheilJedang will participate as the official sponsor of the third The CJ Cup to be held at Nine Bridges Golf Course on Jeju Island from Oct. 17-20. Defending champion and current world No. 1 Brooks Koepka, as well as all PGA Tour stars, including Spieth, Justin Thomas and Sergio Garcia, are in full attendance, drawing global attention to what is called "Star Wars."