JB Financial Group said on Nov. 5 that it will hold a launching ceremony for JB Financial Group's university student SNS PR ambassador "Bridge" at its office in Yeouido on Nov. 1.
"Bridge" means that college students representing their 20s directly inform JB Financial Group and act as a bridge that truly communicates with customers amid changes in its promotional platform.
SNS ambassadors for 20 college students from five teams, who were first recruited this year, will serve as a channel for JB Financial Group's brand promotion and communication through social networking services for six months until April next year.
They will carry out a mission to produce brand-related promotional video content, and the works will be unveiled through individual SNS channels of JB Financial Group and PR ambassadors, including YouTube, Instagram and Facebook. In addition, JB Financial Group will have an opportunity to experience internal and external communications work.
JB Financial Group Chairman Kim Ki-hong said in a welcoming speech at the launching ceremony that he expects to communicate more closely with customers through contents made from young and trendy perspectives of university students.
Meanwhile, JB Financial Group provides a certain amount of activity money to selected university students every month. It also plans to provide separate scholarships to outstanding teams and individuals in their activities. It also issues certificates and grants special scholarships to the finalist.